Author Name: Anurag Bhullar

NTT Docomo is the leading mobile phone operator in Japan. It is the subsidiary company of Japan’s Nippon Telegraph and Telephone (NTT) Corporation. The company is aggressively progressing on the path of innovation with an aim to earn respect and admiration of people around the world and is committed to strengthen the ties with its customers with astonishing products and services. Continuing its overseas investment run, it has recently acquired a 26 percent stake in Tata Teleservices for a record sum of USD 2.7 billion.

NTT Docomo was segregated from its parent company NTT Corporation in August 1991 to take up the mobile cellular business. The company provides voice and data wireless communication services to a large number of subscribers in Japan. It currently has a customer base over 100 million users that approximately comes up to more than half of the cellular market of Japan. NTT Docomo offers a wide variety of mobile multimedia functionalities to its users. It is creator of the famous W-CDMA technology, i-mode service that provides email and internet access capabilities, FOMA (Freedom of Mobile Multimedia Access) which was the first W-CDMA based 3G mobile service of the world, and many such other services. FOMA was launched in the year 2001 and has changed the outlook of mobile communication in Japan and around the world. The recently launched ‘Osaifu-Keitai’ mobile handset by NTT Docomo that extends the operations of a mere mobile phone to a digital wallet has been targeted to make the life easier for a user. The phone can be referred as a ‘Walled Mobile’ that is equipped to use for electronic money, identity card, credit card, loyalty card, for fare collection in public transports like buses, railways, airplanes, etc. This phone is a perfect example of how the company is empowering their efforts in the field of research and development and is focused towards their ‘Customer-First’ philosophy. Other such mobile phones of NTT Docomo that have made their marks in the Japanese mobile phone market include Docomo STYLE series, PRIME series, SMART series, PRO series, 906i series, 905i series, 706i series, 705i series, High-Speed Phones, Smartphones, and many more.

NTT Docomo has made its presence felt in global mobile phone market with its wholly owned subsidiary companies, research facilities and branch offices in Asia, Europe and North America. NTT Docomo has also entered into a number of strategic alliances with mobile operators and mobile multimedia service providers in Europe and Asia Pacific regions. Its global strategic investments in mobile service providers like HTCL (Hong Kong), FET (Taiwan), U-Mobile (Malaysia), TM International (Bangladesh), PLDT (Philippines) and KT Freetel (Republic of Korea), and the recent USD 2.7 billion investment in Tata Teleservices (India), just indicate towards the signs of uptrend in the global expansion activities of the company.