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Bajaj to gear-up its ‘un-geared’ scooter market

Shweta Suri


Bajaj, the country’s second largest two-wheeler producer plans to rejuvenate its ‘automatic or ungeared market’ next year.


As informed by S. Sreedhar, CEO of the Bajaj Auto Ltd., the company is looking forward to introduce more vehicles in the section. Presently, only one model by the name Bajaj Kristal DTSi is on roads. He also said that the projects in pipeline will be around the theme of ‘excitement’; and will differ from the current vehicle Activa. He was interacting with the media, as part of launch of XCD 135 DTSi motorbike.


Bajaj has been the yesteryears leader of ‘geared segment’ with models like Super and Chetak. However, it had to stop the production of these vehicles in 2006 due to the stiff emission norms and dipping sales. Later in 2007, it re-entered the segment with Kristal scooter. This too, did not turn out the way it was expected. The underlying cause is thought to be lack of promotional efforts on part of the company. Consequently, the entire focus shifted to developing the motorcycles market. The decision to revive the ‘ungeared’ market is being thought as rightly-timed one as the growth rate for motorcycles was 0.3 percent in the period of April-December but that of ungeared scooter stood at 8.36 percent.

 
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