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Automobile Majors Felt the heat, Sales Crashed in December

Avijit Bajpai


The aftereffects of the global financial turmoil are showing up on the Indian automobile market. Despite of price cuts and attractive discount offers, the automobile companies have failed to please money conscious customers.


In December 2008, the automobile companies were unable to match up with the sales figures achieved by them in the same month a year ago. Car market leader, Maruti Suzuki was just able to sell over 56,000 units, a 10 percent drop from the tally of 62,000 units in December 2007. General Motors India on the other hand, sold 4,041 units in December as compared to its November sales figure of 4.300 units.


Bike market also caught pray of the financial crisis, with Indian two wheeler market leader, Hero Honda just able to clock over 2,15,000 units in the last month. Hero Honda sold over 2,40,000 units in December 2007. Bajaj Auto, the second largest two wheeler selling company in India, sold over 1,19,000 units, down by 33 percent from the sales figures of 1,77,249 units achieved last year. Yamaha due to its new bike models and effective market strategy clicked 16,000 units in December 2008, up from 5,500 units sold a year ago in the same period.
 
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