Now the million dollars question is what to gift, when to gift, and whom to gift? While these are basic questions that might prove beneficial in planning out the details. For the first question we can say that it all depends on what type of business you are running and who are your clients. There is plethora of options available in the market. If your clients are high fliers, and international then just a pricey gift will not help as most likely these people may seen it all. The emphasis here would be on refinement. So something like a Coffee Gift Basket that contains exotic flavors teamed up rare wines often might do the trick.
If your clients happen belong to medium categories then you can spare a thought for the cost factor. Many companies offer the exclusive service at different price range. It eases the job of selecting gift items, having them packed and lot of stuff that can give you headache later on. So better, just shell out money and get what you want to offer. Chocolates, Electronic Gadgets, Exotic wine, Designer Watches, Accessories of different varieties, expensive leather cover diaries, perfumed candles, etc, can be chosen from among a huge crowd of objects.
Sure, one can take a different decision basing upon the personal choice of the recipient. But that has to be given a thought as there are people who do not want to get personal or friendly with their where professional commitment are drawn. Nevertheless, The Corporate gift items can be modified to give them a more personal touch. You can include products that your company sells. Ultimately it is all about business propagation. For example the Wine business owner can gift excellent quality wine from his production house along with some good quality eatable stuff in a nicely packed basket. This has another benefit that your product also reaches in hand, you never have heard of before.
Now to answer question of when to gift; well there is no barrier at any given day of the year to lend a personal touch to your relationship with your client. But generally people choose some special occasions to show their generosity. For example Christmas, Easter, New Year Day or any sort of special event celebration in the organization. But, have belief that there is no hard and fast rule in this procedure. |